ALL Power Labs is receiving a growing stream of proposals for overseas representation and reselling of our products. Many of these come from individuals who’ve been watching our progress for years, and find our products have now achieved a level of maturity to justify pilot scale rollouts in their region. Fortunately, we agree.
We also know the next stage of our growth cannot happen without commercial partners in “faraway” local markets. There are many details of product demonstration, last mile services, and local project development that we cannot well serve online from Berkeley, California. This is where you come in.
Today we’re announcing the launch of our global Authorized Representative Program. The goal of this program is to find individuals who can successfully localize our products, and build the related businesses to grow the results. This will be much than an arms length reseller agreement. It will be an active participatory role, somewhat like a “Value Added Reseller”, but with responsibilities and opportunities extending well beyond a typical VAR.
As an Authorized Representative (AR), you will be expected to orchestrate regular product demonstration events at your site, somewhat like we do with our monthly Open House events in Berkeley. You’ll be offered a wide array of “last mile service” commercial opportunities, as well as the add-on projects that regularly arise around a gasifier installation. You’ll become the “go to” person in your region for small-scale biomass power generation, and be given a front row seat to develop the larger deployments in your region.
To succeed in these activities, you’ll need to possess technical abilities across gasification and internal combustion engines; general business and logistics expertise; and financing capability, expertise or contacts to enable purchase scaling. Few people come with all of these resources together by default. You should at the very least be willing to assemble teams or local partnerships that in time will address all these pieces of the puzzle.
We’re open to establishing AR relationships anywhere in the world. However, for the six months of the program, we’d like to focus on the following regions.
- Eastern Europe
- South Africa
Note that we already have reps in three additional regions. These individuals chose themselves prior to this program through getting a Power Pallet and starting action on-the-ground. They are Holger Roswandowicz in Germany, Yoav Palatnik and Vickson Korlewala in Liberia, and Gerardo Turrubiate in Tulum, Mexico. Hundreds of others have asked or proposed things over the last 4 years, but we didn’t have a clear program to offer. Now finally, we do.
We believe our personal scale power products are on the cusp of a transformational uptake in-the-market and on-the-ground. Waste biomass fuel is nearly everywhere and often free. Rural electrification –whether developing world or otherwise– usually suffers from high cost or high intermittency, with few options that truly replace the usability of the grid or a diesel genset. Those who’ve been watching us for last few years have been watching us progressively roll out the answer– and do so at a price point unprecedented in the biomass energy sector.
We are in no way done with our development. Both our technology and its productization continue to undergo rapid development, and will continue to do so for years to come. However, we are finally at a first point of design stability and manufacturing capacity to support meaningful pilot scale rollouts, and encourage local businesses to form to drive the opportunity forward.
We expect these efforts to return significant rewards in future years –across multiple bottom lines– however in the near term, there’s mostly just going to be lots of work. Understand clearly that this will be a high opportunity cost engagement, appropriate for only the exceptionally motivated, and those in possession of a long view. Nonetheless, we hope you will seriously consider joining us for the adventure, and help us put a significant dent in the universe of the energy problem.
If you would more information on the program, please write us at email@example.com and we’ll send you the full program details.
Thank you for considering. I hope you will join us.
UPDATE ON AUGUST 15, 2012
We had a bit more response to the Authorized Representative Program
announcement than expected. Nearly 300 of you have written in to date
to get the full package explaining the details.
We’re still working through all the notes, so if you’ve yet to hear
back from us, know you are not forgotten; we’re just overwhelmed with
email. Dusty and Brian are daily curating and assessing the list of
interested via email and skype calls. Site visits to APL have already
started for some, and we invite more.
As usual, action on your end will speak louder than complicated
proposals and long negotiations. The most important action is, as
always, to get a Power Pallet at your site and start demos. Buying a
Power Pallet and doing something interesting with it quickly
distinguishes you and your proposal from the crowd. Mostly, we let
people organically select themselves.
In launching this program, we decided we needed to focus on a limited
number of countries. Attempting everywhere at once would be too much
on the logistics front. However, responses to the original note show
we missed a couple important countries, and many of you wrote in with
proposals anyways. We’d now like to formally add a few more
countries, so that others from the same know they can propose things
The original list of focus countries/regions was:
· Eastern Europe
· South Africa
We’d now like to add:
· Costa Rica
· Thailand (or mainland S.E.A)
Yes, the list is getting rather long. We can’t well do 12+ countries
simultaneously. We’ll likely need to choose 5-7 countries/regions
with people and proposals of unique fit and ability, and focus on
those. So we encourage you to convince us why we should pick you for
our early dance partner.
If you are in a country/region listed above and would like more info,
please write us and we’ll send you the full Authorized Representative
package. The original email introducing the program is copied above.
Thank you again for your interest in collaborating with us. We look
forward to hearing from you.